Specializing in helping early-stage startups define & design initial product experiences.

Design Strategy

Design Strategy

Addressing ambiguity head-on with cross-functional workshops that lead to team alignment on the problem to be solved and defining a strategy for designing successful product solutions.

User Research

User Research

Develop a keen understanding of the motivations and needs of users that provide insight into the riskiest aspects of a project, allowing the team to move forward confidently.

UX Design

UX Design

Explore design concepts that address user needs through user flows, information architecture, wireframing, and content requirements.

Prototyping

Prototyping

Validating design concepts through interactive prototyping to ensure the design solutions successfully address user needs and are usable.

Visual Design

Visual Design

Adding pixel polish to make the final design aesthetically pleasing while also enhancing the user's experience engaging with your product.

Featured Work

Korio - Drug supply management for clinical trials
Korio

Drug supply management for clinical trials

  • Facilitated design-thinking workshops that aligned the team on who we were designing for, how they currently worked and defining task flows and product architecture that would differentiate Korio.
  • Designed a cohesive product experience that served the unique needs of 3 core workflows: study setup and maintenance, patient management with drug assignment and distribution, and drug supply management.
  • Launch of MVP resulted in the acquisition of 5 top biopharma customers with $3m ARR and securing $6.8m in seed funding.

"Melissa asks great questions that helped us figure out what we needed to include in our initial product offering. She helped us to stay focused on the problem needing to be solved and for who instead of jumping to implementation."

Arvita Tripati

Arvita Tripati

VP of Product at Korio

DevZero - On-demand developer environments
DevZero

On-demand developer environments

  • Conducted user research and facilitated workshops to help DevZero improve prioritization and differentiation from competitors.
  • Established on-going UX design practice by setting up frameworks for research and analysis, resulting in clearer insights into how to improve customer engagement.
  • Adapted Material UI design system for rapid feature shipping
  • Within 3 months, DevZero was able to go to market and acquired their first 8 customers within 4 months.

"Melissa understands how startups need to work. In the first year or so it's important to place bets and keep moving to get customers. Not many designers are willing to work like this though. Melissa clearly thrives in this environment."

Jason Gonzales

Jason Gonzales

UX & Product Management at DevZero

AllStripes - Research platform for understanding rare diseases
AllStripes

Research platform for understanding rare diseases

  • Designed a new product experience from scratch that enabled AllStripes to expand its product offering into a new target market.
  • Collaborated with clinical researchers to define product requirements, information architecture, content requirements, and wireframes.
  • Designed data-rich dashboards with robust interactions for exploring and analyzing patient data intuitively.
  • AllStripes was acquired by Picnic Health, adopting the rich data and research platform to solidify its role as the leader in patient-centered healthcare evidence generation.

"Melissa's strong domain knowledge, intuitive sense of user experience, coupled with their keen eye for design has enabled our organization to rapidly prototype, get feedback and launch a new product offering."

Harriet Tran

Harriet Tran

VP of Product at AllStripes

Let's work together!